Essay about Sa Sa Cosmetics †Analyzing Competition

SA SA COSMETICS – Analyzing Competition Sa Sa Cosmetics is a very successful Hong Kong based discount cosmetics retailers. The case describes how Sa Sa became successful, culminating in its IPO in 1997. Since then, however, its fortunes have declined somewhat. The case discusses recent initiatives that were undertaken to sustain growth momentum. Sa Sa also undertook some marketing research studies. The research findings appear to confirm that Sa Sa may have some major problems. As 2001 comes to a close, Sa Sa contemplates what else can be done to improve profitability and keep on growing. 1. What were the reasons for Sa Sa’s early success? SA SA was creating value for its customers by providing them with quality products at a fair†¦show more content†¦In early days the Sa Sa operated as a family-run culture, help retain them but afte the IPO, when Sa Sa changed strategy to be creating value for the Shareholders hard to imitate: it was not hard to imitate as evidenced by the whole slew of competitier copied once known. non-substitutable-yes, there were various product segments/tiers; Sa Sa focused top brand names Core Products Business Units End products Porters 5 forces: Industry Rivalry: Concentration: Diversity of the Competitors Product Differentiation Excess Capacity Exit Barriers Cost Conditions Supplier Power Threat Of Entry Buyer Power Threat of substitute What changes have occurred in the stores since Sa Sa’s early success? (Not including the strategic issues outlined in Figure A.) Sa Sa was able to offer the cosmetics at a cheaper prices than competitors combined with the sales team able to help the customers with personal needs and using customer insights to buy/stock the inventories, Sa Sa had built unique value for the customers. Since the IPO, many new competitors (bonjour and rainbow) have entered the market. They are able to copy the core competency that was first developed by Sa Sa. Additionally very well known drugstores (Watson’s and Manning’s), have started offering the cosmetics! 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Let America Be America Again by Langston Hughes - 946 Words

Name Instructor Course Date of submission Let America Be America Again By Langston Hughes Theme: Freedom In his poem, let America be America again, Hughes focuses on American freedom and equality. His concern was on the socio-economic division in the American society. Relating the American declaration at independence, Hughes observes that the road to achievement of equality and freedom lost. The country has become corrupt and its leaders and businessmen are greedy. The grabbed land and gold making them wealthier during the common American citizen; the Negros, red Indians, the poor whites and immigrants lavish in poverty (Schmidt, and Lynne, 776). They have not achieved the American promise of freedom. Hughes wrote the poem with the†¦show more content†¦Freedom is not a racial thing but for every citizen whose life has been affected by the path taken by the American development. The America projected while freedom was a country of hope, equality and freedom (Schmidt, and Lynne, 776). The American freedom was not on gender and race only but a freedom that spread its wings to emb race economic freedom and equality. However, the current America is not a country that many including Hughes anticipated. A class system is the division is the classification system in the modern America; millions are drowning in the lake of poverty while a few one percent are floating in the cream of wealth. It is this inequality that Hughes wants addressed; it is the equitable distribution of resources that make him concerned for the poor American citizen; either of African, Indian, polish, Irish and English descent. These are the people who left their ancestral home to come and realize their dream of a happy life in America. They are the people who bear scars of slavery and those who toil with machines (line 20 amp; 32), these who were fooled and pushed apart by the greedy and selfish bourgeoises. Hughes seeks the freedom these people who are poor and hungry despite the American dream of achieving human happiness by eradicating all forms of human misery.Show MoreRelatedThe Poem Let America Be America Again By Langston Hughes1671 Words   |  7 PagesThe poem â€Å"Let America Be America Again,† by Langston Hughes, brings up two sides to the discussion about what America means to people. It discusses the fact that to some people, America is an amazing land, where people are free from oppression and have rights. The poem, however, does not neglect the fact that there are people who have never experienced those freedoms and rights, nor does it neglect the fact that the people who have not experienced those rights also live in America. The issue aboutRead MoreLangston Hughes Let America Be America Again Poem Analysis1122 Words   |  5 Pagessociety and speak out against them in hopes of reaching equality for all. 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Although his writing can be said to bring hope to the African Americans, his style can be frightening and daunting when taken the time to read his pieces. They may not seem real, but they are his way of interpreting and informing the future of what African Americans, like himself, had to go throughRead MoreDreams in Langston Hughes Poems1401 Words   |  6 Pages Langston Hughes’ challenging background, ethnicity, and era of life can all be thought of reasons as to why his style of writing relates among discrimination and unsettling topics. Although his writing can be said to bring hope to the African Americans, his style can be frightening and daunting when taken the time to read his pieces. They may not seem real, but they are his way of interpreting and informing the future of wha t African Americans, like himself, had to go through and what they hadRead MoreAnalysis Of Langston Hughes s The Crucible 872 Words   |  4 PagesAmerica today, is looked at to be the most â€Å"free† country’s to live in. To many people in today’s society, they see America as a great place to live and that you can accomplish or get anything that the person wants. However, there are some key points that Langston Hughes shows in his two poems that can show a reader how America being perfectly â€Å"free† is not the case. Langston Hughes makes three key points in Open Letter to The South and Let America Be America Again, which are America’s equality,Read MoreLangston Hughes : A Modernist1222 Words   |  5 PagesSappington 13 Apr. 2017 Langston Hughes: A Modernist Credited as being the most recognizable figure of the Harlem Renaissance, Langston Hughes played a vital role in the Modernist literary movement and the movement to revitalize African American culture in the early 20th century. Hughes’s poems reflect his personal struggle and the collective struggle of African Americans during this cultural revival. Langston Hughes’s life contained key influences on his work. As a child, Hughes witnessed a divorceRead MoreFreedom In Langston Hughess Let America Be Again1251 Words   |  6 PagesOne of Langston Hughes’s most famous poems is, â€Å"Let America Be Again†. It is quite long, and full of expressions about freedom and equality between white and black people. Among the great writer of his time, he inspired others, people to find their freedom. His poems revealed his steadfast admiration for black, especially the poor. Hughes shows all the different community and races in America and, how the rich and powerful overpowering them all. This research paper is to relate the theme, voice

Cfcs Cause Deterioration Of The Ozone Layer Essay Example For Students

Cfcs Cause Deterioration Of The Ozone Layer Essay Cfcs Cause Deterioration of the Ozone LayerThe deterioration of the ozone layer , caused by Cfcs, endangers thelives of humans. Cfcs have a diminishing effect on the ozone layer. Furthermore, the deterioration of the ozone cause an increase of Ultraviolet(UV) radiation which can have a negative effect on human skin and eyes. As awriter for newsweek, I have investigated the scenario and found the followinginformation. The earths atmosphere is a blanket of air that surrounds the planet. This atmospheric air is made up of many different gases, 78% nitrogen, 21%oxygen, and 1% of a dozen or more other gases like carbon dioxide, helium, andozone. This atmosphere extends many miles out from the earths surface. However, this layer is not a uniform layer, from top to bottom. As one movesout from the planets surface the atmosphere becomes progressively dense. Thisatmosphere can be divide into four major regions. The first region is the troposphere which extends about 6.5 miles abovethe planets surface. The troposphere contains the oxygen that we breath and iswhere a majority of our weather takes place. Beyond the troposphere is the second region of the atmosphere, thestratosphere. The stratosphere extends from roughly 6.5-30 miles from theearths surface. The air on this region is much less dense than in thetroposphere, and its a lot drier. The stratosphere is the area that containsthe majority of the ozone layer. Past the stratosphere is the mesosphere which extends to 50 miles abovethe planet. The last region is the thermosphere. The thermospheres outermostedge is roughly 600 miles above the surface of the earth. Beyond it, theairless vacuum of space begins. Oxygen is made up of two oxygen atoms that are bonded together. In theperiodic table it is represented by O2. Like oxygen, ozone is a gas that is made up of oxygen atoms. However,a molecule of ozone is made up of three atoms of oxygen bonded together,therefore, O3, represents ozone. The ozone makes up only .01% of the atmosphere. Furthermore, 90% of the ozone is found in the stratosphere. It is concentratedin a layer between 7 and 22 miles above the earths surface. The massive depth of the ozone in the stratosphere would lead you tobelieve that it is very thick, it is not. If it were condensed, the ozonelayer would only be a few millimeters thick (Rowland and Molina 1994. p.23). The ozone is made in the stratosphere. It is continuously being formed,broken down, and reformed, over and over again. Furthermore, the three keyelements of the cycle are: oxygen, ozone, and the energy from the sun. The ultimate source of energy for our planet is the sun. This energytravels through space in the form of Electromagnetic Radiation. Furthermore,this electromagnetic radiation is often referred to as waves and their length,therefore, wavelengths. The sun has a wide range of wavelengths. This range isknown as the Electromagnetic Spectrum. In this spectrum there is Gamma,Ultraviolet, Visible, Infrared, and Radio waves. It is the ultraviolet (UV) radiation coming from the sun that drives theozone cycle in the stratosphere. When a oxygen molecule is hit by a high-energyUV ray, the O2 molecule absorbs the rays energy. As a result, the bond holdingthe oxygen molecule together breaks. This break separates the molecule, O2=O+O. These separate molecules quickly join with nearby oxygen molecules to form aozone molecule, O3=O2+O. Simultaneously, ozone molecules are being hit, theyabsorb the rays energy and break apart, leaving behind an oxygen molecule and asingle oxygen molecule, O3O2-O. At this time, the entire process repeatsitself making new molecules that are separated which combine to make newmolecules, over and again (Rowland and Molin 1991 p. 42). As a result of this cycle, about the same amount of ozone is produced asis broken down in the stratosphere. Therefore, the amount of ozone stays thesame under normal circumstances (Rowland and Molina 1991 p.43). A constant and stable ozone layer are important for life on earthbecause the high-energy UV rays that are absorbed in the ozone layer areextremely dangerous. These rays can kill some things while seriously damagingothers. For example, some bacteria exposed to UV rays will die. Plants, onland and in oceans, can be seriously damaged or even destroyed by UV rays. Whenhumans are exposed to the powerful rays, their skin can burn, damage to the eyes, and permanent changes in cells that can lead to cancer and other problems canoccur. By absorbing the UV rays, the ozone molecules in the ozone layer form ashield that protects life on earth from the dangerous and even deadly UV rays. Gaining the Respect of Others EssayIn the US there were 500,000 cases of the first, 100,.000 cases of the second,and 27,000 of the third type, in 1990(Wayne p. 47). Furthermore, cases ofmelanoma have been estimated to be increasing at an average of 10% from 1979 to1993 and even larger increases are believed to be occurring in the southernhemisphere. Also, studies suggest that a 1% decrease in stratospheric ozonewill result in a 2% increase of skin cancers (Wayne p.49). Moreover, some ofthese skin cancers can result in death. Malignant melanoma is much moredangerous, however, they are the least common. Malignant melanoma effects thepigment cell in the skin which can spread rapidly to the blood and lymphaticsystem. Furthermore, Wayne says, these have become increasingly frequentthroughout the world, especially in areas of higher latitudes. Moreover, thereis a correlation between melanomas and exposure to UV. Melanoma incidence iscorrelated with latitude, with twice as many deaths (re lative to statepopulation) in Florida or Texas as in Wisconsin or Montana(Wayne p.50). Furthermore, melanomas can take up too 20 years to develop, therefore, time willgive us a better example of the effects of increased UV rays have on the skin. The eyes are also affected by UV rays. An increase in UV rays results in an increase of UV absorption by theeye. Chronic UV exposure has been shown to be a factor in eye disease, saysRoach. Moreover, blindness from cataracts is the number one preventable causeof cataracts (Roach p.119). The latest findings indicate that for every 1%decrease in ozone levels results in a .6-.8% increase in eye cataracts, orannually approximately 100,000 to 150,000 additional cases of cataract-inducedblindness worldwide (Roach p.122-3). Moreover, UV rays cause other eye injures including photokeratitis, alsoknown as sun blindness or snow blindness, damage to the retina, and intraocularmelanoma tumors. Roachs predictions suggest a substantial future increase ineye cancer rates. However, some, object to the effects Cfcs have on the ozoneand on humans. Two of the more common objections are: Cfcs are two heavy to reach thestratosphere and we should not be concerned about Cfcs because the majority ofchlorine in the atmosphere is created by the acidification if salt spray. However, for the first objection, atmospheric gases do not segregate byweight in the troposphere and the stratosphere. This is because verticaltransport in the troposphere takes place by convection and turbulent mixing,says Wayne. Furthermore Wayne says, in the stratosphere and in the mesosphere,it takes place by eddy diffusion, the gradual mechanical mixing of gas bymotions on smaller scales, these mechanisms due not distinguish molecularmasses (Wayne Ch. 4). As for the second objection, it is an assumption that is not correct atall. Eighty percent of the chlorine found is from Cfcs and other man madeorganic chlorine compounds (Rowland 1989 p.77). In conclusion, despite the increasing list of negative affects of UVradiation, we continue to release ozone depleting chemicals into the atmosphere. Despite the availability of safer alternatives, we continue to promotetechnologies that are only slightly safer than the ones they replaced. Despiteall of the current information on the destructive affects of Cfcs, we stillcontinue to use them on a mass scale. Scientific research has only began to discover the impacts of UVradiation, however, what we do know should be enough for action. We cannotafford to sit around and wait for the damage to reach a point that makes usreact, by then it will be too late. The time to act is now because even with an immediate and complete endto production and release of ozone-depleting substances to the environment, weare still left with many decades of decreasing ozone and increased UV exposure. We must think long term and act now. Works CitedFarman, J.C., B.G. Gardiner, and J.D. Shankin. Large losses of total ozone inAntarticareveal seasonal CIOx/NOx interaction. Nature v.230 (Aug.4,1985): p.205-215. Roach, M. Sun Track. Health v.201 (May/June 1992): p.119-125. Rowland, F.S. Chloroflourocarbons and the depletion of stratospheric ozone.American Scientist v.128 (Nov. 4,1989): p. 70-78. Rowland, F.S. and M.J. Molina. Ozone depletion: 20 years after the alarm.ChemicalEngineering News v.20 (Jan.11,1994): p. 20-34. Rowland, F.S. and M.J. Molina. Chloroflourocarbons in the environment.Rev.Geophys. and Space Phys. v.7 (Mar.1975): p. 13-73Wayne, R.P. Chemistry of Atmosphere. New York: Oxford Univ.,1991.